By Jamie Fleming
Adults are finding some difficulty
adapting to social media, whereas children embrace the updates.
With the internet
rising, social media is becoming more prevalent in society. Social media sites
like Twitter, Facebook, Instagram, Tumblr and many more sites are becoming
increasingly popular among adolescents.
Young adults are
spending an average of three hours a day on social media, according to
Marketing Charts Publishing website.
Lately, the
amount of adults using social media is increasing. 76 percent of adults use
social media, according to Pew Research.
Adults are using
social media nearly as much as adolescents are. According to the Social
Networking Use Data found by the Pew Research Center in April 2015:
-72 percent use Facebook
-25 percent use LinkedIn
-23 percent use Twitter
-31 percent use Pinterest
-28 percent use Instagram
-10 percent use Tumblr
These
numbers are increasing, according to Pew Research.
Jennifer
Hardin, the Director of Marketing at O’Neill and Associates works in a public
relations firm that develops their own social media platforms to lead by
example.
“I
do find that a majority of adults use Facebook, and many use Twitter as well.
As Instagram and Pinterest increase in popularity, I have noticed a growing
interest among my older colleagues in these platforms, but mostly only among
females. Snapchat has increased in popularity, especially among the 18 to
34-year-old age set, and many presidential campaigns have begun to employ the
platform in their communications strategy. However, I have found it surprising
that, among adults, the willingness to understand/employ Snapchat is not
consistent with their attitude and willingness towards other platforms,” Hardin
said.
Adults
have more trouble than adolescents adapting to social media and the infinite
possibilities that come with each new site.
Charles Person,
a Stonehill student’s father said he questions “if someone is looking at your
Facebook.” It is quite difficult to conform to the idea that people can be
checking in on your life without you knowing.
Anna Fischetti,
a school secretary, said she got Instagram to “see the pictures that her
friends and family were posting.”
“I didn’t have
much trouble adapting to Instagram, just finding people because they use
usernames. But I got an Instagram to view what pictures people post without
getting into everyone’s daily activities that they put on Facebook, like
posting “I am going to the bathroom now,” said Fischetti.
Some adults find
adapting to technology difficult and need help finding their way around social
media sites. Just 18 percent of adults feel more comfortable learning new
technology on their phone alone, and 77 percent indicate they would need
assistance during the process, according to the Pew Research Center.
Usually, these
adults turn to their children and family members to help them adapt to social
media.
Francesca Rizzo,
a freshman at Stonehill College, said her father uses Facebook and her mother
uses Instagram, Twitter, Facebook and Snapchat.
Her mother
“couldn’t figure out Snapchat, and the concept of the stories people post, she
also didn’t understand the point of filtering all of your photos,” Rizzo said.
Daniel Bomba, a
freshman at Stonehill College said he was “unnecessarily worried,” when his
father got a Facebook account.
Bomba’s father
has a Facebook and his mother uses her husbands Facebook to search people.
“They just laugh
at people on it. You know those parents who post a picture and a paragraph if
their kid does something like get a hit in baseball? They laugh at that,” Bomba
said.
Bomba said his
parents made him accept their friends request on Facebook.
“I was pretty
passive about that because I use Facebook the least but still enough so that
they don’t get curious as to what I’m posting on other sites,” Bomba said.
Brendan Daly, a freshman
at Stonehill College, said he doesn’t like his parents using social media.
“Time that would
be otherwise spent with family or having conversation was instead spent on
using her mobile device and social media accounts,” Daly said.
Zachary Fanara,
a freshman at Stonehill College said his parents signed up for Facebook around
five years ago. Fanara said he winds up helping his parents use social media
often.
“I have to help
them constantly, my mom likes to upload pictures and has trouble creating
albums,” Fanara said.
One concern some
teens and young adults have is protecting their privacy, they don’t want their
parents to see what they post.
“I only cared
about [my mom] getting Facebook because I didn’t want them checking up on my
stuff,” Fanara said.
Joseph
Hanlon, a freshman at Stonehill College, said his parents began signing up for social
media accounts around three years ago. His mother got Instagram and Twitter
accounts to be up with the times, Hanlon said.
“I
was embarrassed because my mom is not very tech savvy to begin with,” Hanlon said.
Jennifer
Hardin, the Director of Marketing at O’Neill and Associates, says adult’s
adaptation to social media is generally based on their willingness to learn and
open their mind to the change.
“In my experience, adults' adaptation to social
media is quite dependent on their curiosity and willingness to learn,
regardless of age. Many communications professionals, specifically, choose to
learn by doing and will create personal accounts on new social media platforms
so that they can have a hands-on learning experience and then translate that
experience to benefit their clients. On the other hand, I work with
professionals' who have a limited interest in understanding social media and
are only willing to learn about it insofar as it will help their business. It
is very much on a need-to-know basis,” Hardin said.